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Giving Tuesday: Slower Growth but Big Growth in 2014 (Infographic)

Wednesday, December 10, 2014   (0 Comments)
Posted by: Buffy Beaudoin-Schwartz
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December 5, 2014

Nonprofit Quarterly

This year, while Black Friday’s numbers were lackluster, initial results show that #GivingTuesday has continued to grow—albeit at a rate slower than previous years and less than predicted—inspiring donations to more than 15,000 nonprofits.

During the 24-hour period, over 296,000 contributions to charities were made, online and offline. Current estimates show total donations increasing by 63 percent in 2014, with total dollars given estimated at $45.68 million and 68 countries participating, compared to $28.09 million raised in 2013. The amount of individual donations increased by 53 percent when compared to 2013, bringing in 296,291 donations this year. The Indiana University Lilly Family School of Philanthropy also recorded the average gift size rising from $145.11 in 2013 to an average of $154.18 this year. These estimates are based on contributions tracked by Blackbaud, DonorPerfect, GlobalGiving, Network for Good, and Razoo.

Donations were largely driven by online giving campaigns and social media. Twitter activity produced about 700,000 tweets using the #GivingTuesday hashtag. Average tweets increased from 11,202 per hour last year to 29,108 #GivingTuesday mentions per hour.

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