PNC Challenge Grant Matches First-Time Gifts to THE ASSOCIATED 2010-2011 Annual Campaign
Tuesday, January 11, 2011
Posted by: Buffy Beaudoin Schwartz
January 6, 2011
[ABAG Member] THE ASSOCIATED: Jewish Community Federation of Baltimore recently announced that [ABAG Member] PNC will resume the PNC CHALLENGE, a matching grant program designed to increase giving to the organization's Annual Campaign. As a result of the tremendous success of the PNC Challenge grant in 2008-2009, PNC will match each first-time gift to the Annual Campaign as well as gifts to the Annual Campaign that have increased from last year. The matching program will ensure that every new or increased gift has twice the impact on Jewish community programs and services provided through THE ASSOCIATED. The PNC Challenge grant will directly benefit programs supporting early childhood education, community development, basic needs services and planned giving.
"We are exceedingly proud to partner with one of the region's most prominent financial institutions,” said Bruce Sholk, THE ASSOCIATED's Chair of the Board. "This generous grant program will encourage donors to increase their giving levels and inspire new donors to support the Annual Campaign. During this most challenging of economic climates, the PNC Challenge will strengthen the Campaign when we need it more than ever,” he said.
PNC has a long history of supporting THE ASSOCIATED through programs such as the Planned Giving Design Center and the Darrell D. Friedman Institute for Professional Development at the Weinberg Center. "With this grant, PNC continues its commitment to strengthening Baltimore's diverse communities,” said Lou Cestello, PNC Regional President in Greater Maryland. "The matching grant program was an effective incentive in the past, and we are hopeful that donors will respond to this opportunity to double their impact on the vital programs THE ASSOCIATED provides to our communities.”
One of the most successful Jewish federations in North America, THE ASSOCIATED, raises more than $30 million through its Annual Campaign. The funds support a network of agencies and programs that work to maintain the vitality of the Jewish community and the community at large.