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News & Press: National Philanthropy News

The Gender Gap in Charitable Giving

Monday, February 1, 2016   (0 Comments)
Posted by: Buffy Beaudoin-Schwartz
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January 31, 2016

Wall Street Journal

By Debra Mesch

Many nonprofits have never tailored fundraising efforts to reach women. Here, in black and white, are a few reasons why they should:

Women are more likely to give, and to give more, than men in similar situations. Our research at the Women’s Philanthropy Institute at the Indiana University Lilly Family School of Philanthropy has found consistently that women and men give differently. In one study, baby-boomer and older women gave 89% more to charity than men their age, and women in the top 25% of permanent income gave 156% more than men in that same category.

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